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ZEEL's mission of continued sustainable growth has brought it thus far in the annals of the media and television history and looks to guide its sails towards a fine future too. An important aspect of keeping an eye on the future was to foster external acquisitions and alliances to gain access to quality content and technology. With the home-grown measures of revenue generation in place and functioning well, this move of external affiliations with parties that complemented ZEEL; in philosophy and in business brought in profits and goodwill alike.
To create greater value for the entire distribution value chain, Zee-Turner has recently entered into a 50:50 joint venture with Star-Den to form Media Pro Enterprise India Pvt. Ltd.
The long term vision of this venture is to pool together resources of both the partners so as to address various anomalies of the present analogue distribution market, curb piracy, and introduce transparency by accelerating the pace of digitization in India, which will result in benefits to all stakeholders in the value chain.
All the three Sports Channels, TEN Cricket, Ten Action + and TEN Sports are distributed in India by Taj Television India Pvt. Ltd.; a wholly owned subsidiary of ZEE Entertainment Enterprises Limited.
ZEE Entertainment Enterprises Limited offers one of the largest sports bouquet in the subcontinent comprising of three channels - TEN Cricket, Ten Action + and TEN Sports catering to various sports segments. TEN bouquet of channels has digital studio facilities and integrated transmission services for various broadcast clients. With such an impressive line up of sports across the spectrum, TEN channels are the most watched sports channels by far across the sub-continent.
TEN Cricket - 24 hrs Cricket Channel was launched in August 2010. It telecast World's best cricketing action from 5 International Cricketing Boards – West Indies, Pakistan, Sri Lanka, South Africa, and Zimbabwe. Over the next three years TEN Cricket will be telecasting 773 days of cricket including 90 days of Live India Cricket. TEN Action+ Channel launched in September 2010 is India's first Football-centric Channel. The Channel broadcasts the best of football matches of the most revered leagues from around the world including UEFA Champions League, UEFA Europa League, Spanish La Liga, Italian Serie A, Carling Cup, Npower Football League, Dutch League and Scottish premier League all year round. TEN Sports is packed with sensational sports action throughout the year and holds exclusive and long term broadcast rights to the NBA, WWE, US Open, prestigious ATP events, Chennai Open, Asian Games, Moto GP, Ryder Cup, US PGA Championship and the European Tours.