Corporate Responsibility
Zee is of the school of thought that 'you aren't successful if you haven't given back to what you have got from'. The Corporate Social Responsibility (CSR) policy at ZEEL propounds the belief that 'a business cannot succeed in a society that fails'. While falling in line with this thought, Zee feels that all business houses especially in developing countries like India should invest in the future by building society and environment thus lending a hand to the comeuppance of a bright, shining tomorrow.
A few CSR initiatives undertaken by the group:
Zee Touch India Initiative:
Knowing that Zee entered millions of homes worldwide and was welcomed and cherished in each of them, it decided to put this reach and goodwill to some charitable use. Zee launched the Touch India Initiative by virtue of which various organisations and social bodies could air films focussing on social causes on all available Zee channels without paying for the airtime.
Some of the Public Service Ads featured are:
º Campaign on breast cancer
º Campaign for the visually impaired
º Campaign for HIV/AIDS for the international Aids day
º Aids awareness campaign by Mukti Foundation
º Campaign on pulse polio
Education:
Ekal Vidyalaya Foundation of India (EVFI) is a charitable organisation dedicated to emancipating nearly 8 lakh tribal children through one teacher schools across 26,000 villages in India by way of imparting free education and developmental means of life. Zee has taken EVFI under its aegis and all its group companies and employees either individually or collectively have embraced a number of these schools. This initiative has been fuelled by Mr. Subhash Chandra's vision of eradicating illiteracy from the tribal areas of India by 2011. To that end, Zee also publicises all the good work being done by Ekal through its channels.
Spiritual Uplift:
Zee is a staunch supporter of the belief that happiness in family life, peace and efficiency at work comes from peace of the mind. The group has supported the Global Vipassana Foundation for years. Vipassana is said to be a 2500 year old non-sectarian, rational process of mental purification through self observation (introspection and abstinence). These courses have helped many an individual to experience spiritual well-being and peace within. The group also has taken a policy decision of granting 12 days leave to all employees desirous of attending the Vipassana course.
Meditation Camps:
A large number of people have benefited from the regular 1 day meditation workshops and courses that the group organises for children and adults alike.