The year 1992 ushered in an upheaval of sorts in the country. With the political, social and economic landscape changing facades, an upsurge in the world of media and entertainment was waiting to burst open. An upsurge that would resculpt social drifts and impart new meaning to TV viewing in India. Subhash Chandra, one of India's leading entrepreneurs, who sought to create a revolution by facilitating the convergence of media and communication with a mirror into the common man's life and ways, created Zee Telefilms Limited in October 1992. This enterprise was to act as the chief content provider for Zee TV - India's first Hindi satellite channel. Zee Telefilms Limited (ZTL) is now known as Zee Entertainment Enterprises Limited (ZEE).
Very early in the aftermath of launching ZTL, Subhash Chandra entered into a joint venture with the STAR group of companies. This pact was to augment television broadcasting in India and deliver higher quality of programming content. In another development around the same time, media mogul, Rupert Murdoch's News Corp Limited acquired the rights to distribute STAR's satellite TV content. This made News Corp a de facto partner of ZEE. To strengthen their network further, ZEE and News Corp co-founded Siticable, a leading cable MSO. In March 2000 however, ZEE bought News Corp's stake in both the broadcasting business and Siticable.
ZEE, over the years has built a diverse portfolio of leading businesses and has driven initiatives that increase efficiency at every juncture of development. ZEE has established a very strong consumer connect and is governed by a set of values that holds them in good stead in the face of changing viewer environments.
Last Updated - March 19, 2013