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Mr. Amit Goenka, Chief Executive Officer, International Broadcast Business, is responsible of spearheading the International Business of the Company. Under his leadership, the Company is taking the right steps to achieve its global ambitions, set for the year 2020.
Prior to this role, Mr. Goenka has successfully managed the technology business of the Essel Group, and has played a vital role in the setting up the state-of-the-art processes in all the group companies.
Mr. Goenka's first venture was Cyquator Technologies Ltd - a company which deals into web hosting and e-solutions space. His intense knack in identifying, evaluating & pursuing new business opportunities and developing market strategies was instrumental in the phenomenal success of 'Playwin' - India’s first online lottery, wherein he introduced the concept of MyPlaywin.com cards, enabling an online purchase of the lottery tickets. Furthermore his innovative ideas gave birth to India’s first pre-paid cash cards service - ITZ Cash Card - a unique payment instrument , which is extremely safe and secure.
With his sharp acumen and market insight, Mr. Goenka has directed Essel Group's recently foray into servicing urban infrastructure. Titled as 'Essel Utilities', this venture has been set up to undertake distribution projects for Power, Water and Natural Gas. With his strategic approach, Mr. Goenka has led Essel Utilities to secure the Power Distribution Franchisee rights for key cities in India.
Official Twitter Handle - @AmitGoenka_