• About ZEE
• Mission & Values
• Strengths & Strategies
• History
• Company Facts
• Financials
• Board of Directors
• Senior Management
• Alliances & Partnerships
• Corporate Responsibility

Strengths & Strategies

Our Strengths

* Leading broadcaster in India and overseas for South East Asian content
* First mover advantage across genres
* Widest offering of channels by a single broadcaster in the country
* Across genres, our channels are either leaders or strong contenders for the leadership Position
* Diversified revenue streams: advertising and subscription
* Diversified customer base:across167 countries
* Operating the largest pay TV distribution platform in the country, Zee Turner
* Large network gives tremendous leverage with advertisers
* Cost conscious approach towards business
* Affiliate companies have leading presence across the media value chain cable and distribution, direct-to-home satellite services, digital media amongst others                              

Our Strategies

* Inspire creativity
* Continue to run our business as best in class, with viewer satisfaction as the ultimate goal.
* Enhance our leadership position in the genres we compete.
* Continuous innovation to stay ahead of the curve and seize growth opportunities
* Invest in the business in a focused, disciplined way and achieve superior financial performance.
* To use the strong cash flows of our business to improve returns to shareholders
* Reaffirm our commitment to highest level of integrity and professionalism throughout our business.