ZEE Entertainment

Strengths & Strategies

About Us

Our Strengths

  • Leading broadcaster in India and overseas for South Asian content.
  • First mover advantage across genres.
  • Widest offering of channels by a single broadcaster in the country.
  • Across genres, our channels are either leaders or strong contenders for the leadership Position.
  • Diversified revenue streams: advertising and subscription
  • Diversified customer base:across 172 countries
  • Large network gives tremendous leverage with advertisers
  • Cost conscious approach towards business
  • Affiliate companies have leading presence across the media value chain cable and distribution, direct-to-home satellite services, digital media amongst others

Our Strategies

  • Inspire creativity.
  • Continue to run our business as best in class, with viewer satisfaction as the ultimate goal.
  • Enhance our leadership position in the genres we compete.
  • Continuous innovation to stay ahead of the curve and seize growth opportunities.
  • Invest in the business in a focused, disciplined way and achieve superior financial performance
  • To use the strong cash flows of our business to improve returns to shareholders
  • Reaffirm our commitment to highest level of integrity and professionalism throughout our business.