Zee Entertainment Enterprises
is the pioneer of satellite broadcasting in India and is one of the first
private-sector entrants to the Indian broadcasting industry. It launched
its flagship television channel Zee TV, in the year 1992. Since then, it
has transformed itself into an integrated media conglomerate with operations
spanning the entire media spectrum including television programming; satellite
broadcasting; production and distribution of films; music publishing, long
distance education and the creation of animation software.
Zee began with producing general entertainment content for the channel
Zee TV (primarily in Hindi), which was then broadcast through an associate
company in the South Asian region. The mass appeal of the Zee brand
has continued to grow and in 1999 it was voted the "ninth most
popular brand" in India by A & M magazine.
The company seeks to address the entertainment and information
needs of South Asians spread across the globe. Zee boasts its presence
in all major markets in the world, including Asia Pacific, the Middle
East, the United Kingdom, the United States of America, Africa, the Caribbean
Islands and Canada.
