Zee Music in its current form was launched in 2000 as a revamped version of Music Asia, Zee's original music offering which was launched 1997. The channel aims to give its viewers the best in the name of music, be it songs, VJs, music videos, interviews or other information and entertainment. Despite entering a highly competitive market, Zee Music has maintained a strong and growing position in the market.

Music fans from across the country - be it the urban youth looking for peppy music and attitude-driven programming or the middle class housewife wanting to relive her teenage days with old Hindi songs - have a reason to watch Zee Music. The channel's wide range of content makes it one of the most compelling mass channels in a niche segment. The channel's content seeks to achieve the right balance to address the needs of all segments of audience. Constant innovation and ideation is the underlying theme when it comes to Zee Music programming.