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A Sa Re Ga Ma Pa Li'l Champs splash across mediums this weekend!

From an LED Outdoor Innovation, LIVE talent preview, mobile canters for LIVE screening to a comprehensive digital campaign, Zee TV took over all mediums over Sa Re Ga Ma Pa Li'l Champs' launch weekend.

After screening more than Lakhs of entries over 8 weeks of grueling auditions across 27 cities to discover India's most talented singers, only the most striking voices with an ability to touch your hearts have made their way to the stage of Zee TV's 'Amul Sa Re Ga Ma Pa Li'l Champs. India's leading singing reality show for kids- 'Sa Re Ga Ma Pa Li'l Champs' is back on your screens with its sixth season! For the first time, Zee TV gave its loyal viewers an exclusive chance to preview the brilliant talent of Sa Re Ga Ma Pa Li'l Champs season 6 before the show went on air. The most promising contestants  of the upcoming season gave a grand performance at a live concert on Saturday, 25th February at Infiniti Mall, Malad in Mumbai. These talented singing prodigies sang their way into the crowd's hearts the very same evening before the show went on air at 9 PM. The show was screened LIVE at the event. The on-ground activity was a huge success as it attracted a large crowd of onlookers joining in to dance to the melodious tunes sung by these Li'l Champs.

The twitterati took to Sa Re Ga Ma Pa Li'l Champs and managed to create a dent digitally as the show was trending on Twitter on Saturday and Sunday during the telecast. Amongst all the endearing posts across social media by fans and loyal viewers, the best ones were specially handpicked and showcased on a real time ticker at the bottom of the screen throughout the telecast of the show.

All those on the go who were worried about missing out on the action were able to catch the telecast on Zee TV's mobile canters with LED screens showcasing the first episode of the new season LIVE as it premiered on the channel. These mobile canters moved across various parts of Mumbai and Delhi to ensure a strong mass connect for the show. Bringing to life the 'Back to School' theme of the new season, an outdoor LED innovation resembling a classroom blackboard has been installed in Bandra and has been grabbing eyeballs and creating buzz around the show on the eve of its launch.

An interactive banner ad placed on the most frequently visited IRCTC (Indian Railway Catering and Tourism Corporation) portal allows online users to participate in a contest. The winners of this contest will be gratified with an invite to watch the shoot of Sa Re Ga Ma Pa Li'l Champs.

Also, Zee TV initiated a collaboration with the educational arm of Essel Group, Mount Litera Schools, a chain of International Baccalaureate (IB) Schools promoted by the Essel Group and managed by Zee Learn Ltd. Under this initiative, the Top 35 talented kids of Sa Re Ga Ma Pa Li'l Champs travelled to cities like Agra, Ghaziabad and Nagpur and performed at singing championships held at the Mount Litera Schools.  This ground activation gave the masses a glimpse of the phenomenal talent coming their way on the show while encouraging the singing skills of children across the country. The winners of the singing championships in each school were crowned as the Li'l Champs of the respective city and were felicitated with a Certificate of Participation. Well that's not all, the talented kids also won a golden chance to attend the Grand Finale of Sa Re Ga Ma Li'l Champs Season 6 in Mumbai.

Get ready to join us on the melodious journey of Amul Sa Re Ga Ma Pa Li'l Champs Co- Powered by Airtel Payments Bank, Racing Partner T1 Prime Truck Racing, that premiered on 25th Feb at 9:00 PM and will air every Saturday-Sunday, only on Zee TV.