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The flagship channel from Zee Hindi Movies Cluster, Zee Cinema, India's first classic movies channel, Zee Classic and Premium Hindi Entertainment Channel, Zindagi recently won four Gold trophies at the recently held prestigious APAC Customer Engagement Forum and Awards 2017.
While Zee Cinema won two gold awards for the effectiveness in BTL activity category (Zee Cinema at Pandharpur) and for the creativity in Non-Traditional Media (A Filmy look to your next door Saloons and Gyms), Zee Classic won the gold for effectiveness in OOH Media (outdoor) for their elaborate campaign, Aaj Ka Classic and Zindagi won the gold for Innovation in OOH Media (Disruptive OOH). Zindagi also won two Silvers in the Successful Use of Technology in OOH Media category (Disruptive OOH) and Creativity in OOH Media category (Disruptive OOH), as well as a Bronze in the Successful Use of Celebrity Endorsement in OOH Media category (Disruptive OOH).
Zee Cinema's Pandharpur activation was carried during the biggest Yatra in Maharashtra with the objective of creating effective recall for Zee Cinema and to help improve its TRP in Less than 1 Lac population towns/villages of Maharashtra. The activation involved LED Screens in areas where people stand in queues for darshan, LED Recreation Van, providing drinking water and branded merchandise. Also, to connect with larger audiences, the channel carried out interesting brand displays at the salons and gyms placed at strategic locations.
Zee Classic the channel known to revive the magic of iconic classic and New Age Cinema, refreshed the brand with a one of its kind disruptive programming rejig- Aaj Ka Classic. With Bollywood heartthrob Arjun Kapoor as the channel ambassador, the team created innovative outdoor hoardings that specified time slots and their respective time bands.
Zee Cinema reached another incredible feat with its 'A Filmy look to your next door Saloons and Gyms' activation winning a silver in the Small Budget Campaign of the Year at the Flame Awards Asia 2017.
The ACEF program is organized by a team of professionals from India, Sri Lanka, and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka.