ZEE Entertainment

Business Press Releases

Media Relations

Swarajya Rakshak Sambhaji set to rule Marathi television this Sunday onwards

Zee Marathi's magnum opus, Swarajya Rakshak Sambhaji, brings alive the untold story of Maharashtra's fearless king this Sunday at 7PM with a 2-hour special followed by daily episodes at 9PM every Mon-Sat.
  
Showcasing an important part of Maharashtra's rich history, viewers will get to see the grandness of the Maratha empire in all its glory. Born to Chhatrapati Shivaji, the great Maratha king, Sambhaji Bhosale was born to rule the Maratha empire. In his short life of 31 years, he proved himself to be a great warrior, fighting and winning wars through his life and staying undefeated till death.

To create anticipation & curiosity, the show's promotion broke with a teaser promo that only alluded to Sambhaji's arrival without revealing the character, its actor or the launch date. Sambhaji's first look was revealed at a Press Conference with an enthralling dance performance amidst much fanfare.
The created buzz and anticipation was further increased with a robust, 360-degree campaign that included TV, print, an extensive outdoor plan, DTH and digital. The TV campaign, launched with a teaser, was taken further with the first look-reveal promo focusing on the finer aspects of the character's look. The following promos showed off his warrior skills and bravery.

Sambhaji's iconic image of him fighting a tiger was recreated & became the key campaign visual to create an instant connect among Sambhaji followers and admirers. Ambient OOH media like video walls at prominent railway stations in Mumbai took its outdoor campaign forward to the masses.
 
The high anticipation and buzz created for the show is evident in the massive viewership & engagement levels witnessed by the show's digital videos & posts. Customized Sambhaji profile picture frames created on Facebook have been lapped up by followers in thousands.

On Sunday morning, Maharashtra will wake up to a fierce picture of Sambhaji with full page & half page impact ads across leading Marathi newspapers. This tune-in reminder will be accompanied with a DTH plan and a push SMS campaign to serve as last minute reminders.

Dr. Amol Kolhe, an established actor in the Marathi industry will essay Chhatrapati Sambhaji, the titular protagonist. He will be supported by noted actors Prateeksha Lonkar, Amit Behl, Poorva Gokhale playing key roles.

Mr. Nilesh Mayekar, Business Head- Zee Marathi says, "Staying true to our promise- Mi Marathi, Zee Marathi, the channel has always strived to provide content that explores the rich history & heritage of Maharashtra. Previously with Unch Majha Jhoka, Jai Malhar and now with Swarajya Rakshak Sambhaji, we have been at the forefront in providing our audience with rich content, engrossing storytelling and an enriching television viewing experience. While Chattrapati Sambhaji has huge emotional appeal & relevance in the Marathi community, there also comes with it huge responsibility to deliver the show without hurting any sentiment. We are positive that this show will put Zee Marathi & Marathi television both on a higher pedestal and we are very excited to begin this journey."

Watch the grand tale unfold this Sunday, 24 September at 7PM in a 2 hour special episode and every Mon-Sat at 9pm thereafter on Zee Marathi.