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Ten Cricket makes bumper advertising bookings as India tour South Africa from December 16

Mumbai, December 13, 2010: The 'Number One ICC Test Team' rank will see a re-match to be telecast Live & Exclusive on Ten Cricket channel as India tour South Africa for a series of 3 Test Matches, 1 - T20 and 5 ODIs, starting December 16, 2010.

Ten Cricket is penetrated in to maximum cable and satellite homes across India and is available on all the leading DTH operators promising a prime time feast to the fans, with 21 days of Live India Cricket in the series.

Mr. Joy Chakraborthy, Chief Revenue Officer & Head Niche Channels, ZEEL said: "This is 'India's Final Frontier' and will decisively stamp India’s authority with a series win in South Africa. Sachin Tendulkar is poised on to his 50th Test Century; Further Prime Time T20 games and 5 ODIs right before the World Cup will make this a keenly viewed series".

Mr. Chakraborthy added, "We have signed up 12 sponsors - Tata Docomo, Hero Honda and Micromax are the co-sponsors and the others are IDBI Federal Life Insurance, Maruti Suzuki, Colgate, Berger, Religare Enterprises Ltd., Manappuram Gold Loan, Aditya Birla Group and I Ball. This is a record of sorts, with advertising bookings in excess of Rs. 130 crores for the series. Ten Cricket is already booked to capacity inventory and there is a continuing demand."

Mr. Atul Pande, CEO, Ten Sports said, 'Ten Cricket will bring telecast in a viewer friendly format with expert analysis, graphics and world class commentary." Mr. Pande further added, "At the same time Taj India’s distribution and marketing strength will bring lot of value to advertisers, sponsors and partners."