Zee Bangla connects with audience through a road show in Kolkata
Zee Bangla conceptualized a unique way of connecting with its audience and launching their new reality show 'Banglar Sera Paribar' via a road show. The brand initiated a journey on June 14 from Deshapriya Park to Chetla Agrani club at Rash Behari Avenue, which witnessed a gathering of hundreds.
Bengali superstar Prosenjit, who is also hosting the show, was present to meet and greet his fans. A live band was called upon to keep the audience entertained. Keeping in tune with the concept of the reality show of finding the best family in Bengal, different families dressed in traditional attire danced to multi-cultural songs representing varied Indian cultures. The road show began at 7 PM and covered the busy stretch of the Rash Behari Avenue, attracting the on-lookers.
The road show was a culmination of a residential activation which was organized in different parts of West Bengal on June 2 and 3 and June 9 and 10. Winners of the residential activities, which consisted of quizzes and other interactive games, were given the opportunity to sit in vintage cars that were brought along for the road show. The night ended with a special screening of the reality show, where the audience caught a glimpse of what was in store for them. Commenting on the event, Sujay Kutty, Executive Vice President & Business Head, Zee Bangla said
"Zee Bangla as a brand has always thought of unique ways to reach out to its viewers. Banglar Sera Paribar Road show was yet another out of the box experience from Zee Bangla."
Present at the venue were Subhankar Chattopadhyay, Director of Banglar Shera Paribar; Sujay Kutty, Business Head of Zee Bangla and Executive Vice President of Zee Entertainment Enterprises Ltd.; who along with Prosenjit, addressed the questions of the journalists who attended the event. Firhad Hakim, Honorable Cabinet Minister of Government of West Bengal; Nirmala Misra, renowned Bengali singer; and television actress Tilottama also graced the event with their presence.