Business Press Release
Zee Café UK, recently introduced new menu of shows as a part of its revamp exercise. The new current avatar of the channel will extend its appeal to all members of the house including the male audience with cricket, news, business and documentaries and many more
The company has constantly identified the need-gaps in today's market and has aggressively addressed them in Zee Café. Zee Café UK celebrated a successful one year in July 2011 and was the most anticipated new channel launch in the South Asian TV space reducing our churn significantly and adding new subscriber base. With its experience and research under its belt, Zee Café has taken yet another bold step to strengthen its offerings with differentiated content.
The all new Zee Café promises to offer top class cricket and further delight cricket fans with regular live and exclusive international cricket. Furthermore, the channel will be spoiling cricket lovers with a host of cricket related entertainment shows, including shows which celebrate cricketing heroes, their homes, their talents and their finest moments, like:
• Homes of Cricket - Highlights from the best cricket grounds in the world
• The Inside Story - Top match reviews with interviews of former cricketers
• Great Centuries - The biggest centuries from the best players of the world
• India's Top Batsman – Insight into the top talent of India
• India's Top Bowler – Get to know the people behind the talent
Apart from the above new shows, a range of News and Business shows will keep viewers updated on the latest events as they happen, whilst a variety of Documentary based shows will feed the knowledge hungry, including:
• Travel Shows - Travelogues of your favourite must-visit sights and spiritual journeys
• India Documentaries - Catch glimpses of every corner of India plus features from award winning films promoted by Ministry of External affairs India
• Cookery shows - Travel in search of mouth-watering delicacies in India and around the world
• Lifestyle shows – Inspiring Yoga shows plus astrology insights
• Dramas – Popular drama series covering family dramas plus comedy and horror
Virad Kaul, Territory Head, Zee UK and Europe, said "The launch of Zee Café in UK last year was in direct response to a gap in the market and to give our subscribers more value for money. Since then we have continuously engaged with our viewers to gain their feedback and fully understand their viewing preferences. Based on this, the channel has been revamped and we have added a great new line-up of original programmes that will surely delight our audience."
The full mix of shows on Zee Café in its new avatar is available on Sky 846.
For schedule details visit www.zeetv.co.uk.
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