Zee Cafe - First amongst English GECs
the English general entertainment channel (GEC) of Zee Network has attained the first spot in English GEC genre with 4.6 GRP's. Zee Café, one of the most widely viewed English channels in India, has increased both its reach and TSPV have this week by 1.5% and 4 mins respectively.
The Mentalist acted as the driving show for Zee Café as it's the top show this week in the genre. A close second was the show Pretty Little Liars which added to the numbers, catapulting Zee Café up to pole position. Moreover, Zee Café's weekend GRPs have doubled this week from 0.6 to 1.5 GRPs. This marks an incredible run for Zee Café, which has been steadily strengthening its position as India,s preferred English GEC over the past few months.The Mentalist
follows Patrick Jane a well known psychic who becomes an independent consultant for the California Bureau of Investigation (CBI), he helps solve intriguing cases and has an incredible track record for solving serious crimes.Pretty Little Liars
is about how a clique of teenage girls who drift apart after the group's leader, Alison DiLaurentis and goes missing. Her body is found and the girls are reunited at her funeral. All four begin receiving text messages from the mysterious 'A', who seems to know many of the group's deepest secrets, some of which only the late Alison had knowledge of. The girls join forces against A's scheming ways and try to uncover the mystery of Alison's death.
Do remember to catch these shows on Zee Café, the No.1 channel in English GEC.Source - TAM, CS AB 15-44, 5 Metros, Week 22