Zee Cafe is Number 1 in the English GEC genre... yet again!
Zee Café, the English general entertainment channel of ZEE Network, has also increased its time spent in both C&S and digital categories by 6.5 minutes and 17 minutes respectively, summing up to 20.7 minutes and 39.6 minutes in CS & digital space respectively.
Zee Café has the highest share of female audiences (58% with 12.9 GRP's); the closest competitors lag behind with 16% (AXN with 3.5 GRP's) and 12 % (Star World with 2.7 GRP's) in terms of the market share. (Source - TAM, 5 Metros, CS F AB 15-24, Week 30)
Zee Café also scores the highest ratings amongst the youth (40% with 6.9 GRP's); leaving behind Star World (15% with 2.5 GRP's) and AXN (24% with 4.2 GRP's).
(Source - TAM, 5 Metros, CS AB 15-24, Week 30)
Zee Café's show, The Big bang Theory – Season 4, has been one of the top performing shows, in the genre, this week. Leonard Hofstadter and Sheldon Cooper are both brilliant physicists working at Cal Tech in Pasadena, California. They are colleagues, best friends, and roommates; although in all capacities their relationship is always tested primarily by Sheldon's regimented, deeply eccentric, and non-conventional ways. They are also friends with their Cal Tech colleagues mechanical engineer Howard Wolowitz and astrophysicist Rajesh Koothrappali. The foursome spend their time working on their individual work projects, playing video games, watching science-fiction movies, or reading comic books. As they are self-professed nerds, all have little or no luck with popular women. When Penny, a pretty woman and an aspiring actress originally from Omaha, moves into the apartment next to Leonard and Sheldon's, Leonard has another aspiration in life, namely to get Penny to be his girlfriend.
(Source - TAM, CS AB 15-44, 5 Metros, Week 30)