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Zee Telugu launches ‘Pasupu Kumkuma’ - life line of a married couple

Strengthening its fiction bands this time Zee Telugu is coming up with another mega daily serial Pasupu Kumkuma. According to Telugu tradition Pasupu Kumkum (Haldi and Kumkum) is an auspicious symbol. When a girl or a married woman visits a house, it is a sign of respect or blessings to offer Pasupu Kumkuma to them when they leave. It plays a very important role in the life of an Indian women.
This is the story of a 19yr old girl Savitri hailing from a small village near Rajamundry. For Savitri her family is her world. But fate has something else in store for her. Extreme poverty brings this innocent young girl, as a domestic help into the house of Narasimha Rao a 52 yrs old, a widower, an MLA in Hyderabad, whose death is destined after his wife’s death. Can another person, come into his life, to wear the vermilion in his name? If so, then who is it? What is the relation between his fate and the vermilion on Savitri’s forehead? The story unfolds many such mysteries and unanswered questions.
This story is about the importance and impact of Pasupu Kumkuma in the life of a married couple.
Strengthening the bonds of the family and at the same time maintaining the traditions and the principles in the life of a married woman are few of those aspects that will be covered in this show.
Zee Telugu Business Head, G. Anuradha said “After a stupendous success of Chinna Kodalu we bring forward our mega serial with a very strong story line and star cast that will offer a new, additional flavor for our television audiences.”
Technical expertise
The producer of the show Super Star Nagarjuna said “In our culture women always give high importance to Pasupu and Kumkuma. This serial will show a mirror to the society about our traditions. Fate and destiny is not under any body’s control, similarly nobody can change the destined and what is written. Lives revolving around the significance led consequence of Pasupu Kumkuma shown in this serial. “
Picturization, visualization, and title song sung by the melody queen Chitra complete the prerequisites for success. Post to Chinna Kodalu, Vijaybhaskar Reddy is once again going to cast his Midas touch to Pasupu Kumkuma as the Director.
Under the guidance of a hero, producer, heartthrob - Nagarjuna and his production house - ‘Annapurna Productions’,  Pasupu Kumkuma is going to begin its journey on Zee Telugu.