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Zee TV presents ‘Sanskaar Laxmi’

In a world where young Indians are easily influenced by the West and forget their rich Indian traditions and culture, it becomes every parent’s dream to find an ideal wife for their son; one who has been brought up to adhere to all our values and traditions in a fast paced modern world. Zee TV, India’s leading Hindi General Entertainment Channel, once again delves into the values and sanskaar’s which are deep seeded in the Indian value system in its upcoming show ‘Sanskaar Laxmi’.  
It is a story of how a simple, uneducated young girl comes to big city Mumbai from a small village Dharigaon in Gujarat and changes the lives of the family she marries into by her virtues/ sanskaar’s that instills a sense of pride in being traditional despite adorning a modern outlook. Set in modern Mumbai, Sanskaar Laxmi chronicles the life a joint Gujarati family trying to hold on to the values and traditions which are on the verge of erosion in this fast moving world.
Laxmi is a bubbly and innocent village girl, rooted in traditions and brought up in Dharigaon in Gujarat. Full of life, she has an inborn knack of winning peoples heart by her pleasant demeanor and sweet smile even in adverse situations. She believes that – ‘Sanskaar’ is not only about getting up at 6 am in the morning and doing puja or not just about respecting your elders by covering your head in front of them but for her ‘sanskaar’ means caring for everyone and valuing relationships. Though she is not educated, she is worldly wise, mature, hardworking and extremely talented. She is a girl who consents to take care of the family yet refuses to be taken for granted. She is a girl who refuses to let go off her self-respect even in difficult times. She is a girl who adapts and evolves as per the changing times, but does not get carried away. Will she survive in Mumbai - a city with many hues or get lost in the deep recesses of contemporary times? The story traces Laxmi’s zest for life, be it good, bad or ugly and spreading goodness wherever she goes.
The show which is slated to go on air from 17th Jan 2011 boasts of an ensemble cast of the who’s who of the television industry. Making ‘Laxmi’ come alive onscreen is none other than Veebha Anand. After wooing millions of hearts through her poignant portrayal of a Rajasthani girl, Veebha is now all set to donne the attire of a Gujarati village belle! “It’s like a dream come true for me to be emulating a character etched by Raju Bhai,” says the pretty actress. “He is the one who is instrumental in making Tulsi, KKusum, Kumkum and now Archana household names. I just hope that even I’m able to make Laxmi a name to be idolized”, quips the lissome actress, readying self to give her best shot.
The show comes from the stable of master story teller Rajesh Joshi, more popularly known as Raju Bhai. Raju Bhai within the Industry is one of the most prolific and successful writers that Indian Television has ever seen and some of the biggest and most successful shows were conceived and written by him. Over the last 10 years, no other writer can boast the magnitude of stupendous hits that Raju Bhai has given which includes Koshish Ek Aasha, Teen Bahuranian, Kyunki Saans Bhi Kabhi Bahu Thi, etc. Currently he is writing the Number 1 show on television, Pavitra Rishta which is also aired on Zee TV.  “Through this show I have tried to portray the erosion of values and ideals in a modern up class Gujarati family. The show has characters which each one of us will be able to identify with – be it the older generation who are stuck in the old school of thought or the younger generation who are chasing their dreams and aspirations.” says the ace writer. The show is being produced under the banner of ‘Spin a Tale Productions’ and this is Raju Bhai’s first production along with partner Rajesh Pavitran.
Commenting on the channels latest offering, Sukesh Motwani, Fiction Head, Zee TV said, “Sanskaar Laxmi is a story that each one of us would be able to relate to. This story is a true realization of human nature. The emotions and sentiments weaved in this story are very heartrending and conveys a very potent message through the main protagonist Laxmi. She strongly believes that the happiest people don't necessarily have the best of everything; they just make the best of everything they have. Sanskar Laxmi is different in the way the story is treated and executed. The true essence of the show lies in the beautiful bond that each character shares with another and the sensitivity with which it has been portrayed.”
Joining Veebha Anand is a star cast of many other veteran actors like Anang Desai and Devyani Thaker. Vivan Bhatena, Aamir Dalvi, Rohit Purohit and Anisha Kapoor forms the part of the young brigade on the show! Vivan Bhatena plays Parag, the quintessential modern Gujarati boy who unlike his traditional parents wants be independent and pursue his dreams in America. Rohit Purohit plays Sooraj, the youngest son, whose lady love, a wannabe manipulative starlet, will be essayed by Anisha Kapoor while Aamir Dalvi has been cast as Mahendra – Parag’s autistic but intelligent elder brother. Tune in and watch Laxmi’s journey on Sanskaar Laxmi.