ZEE Entertainment

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Zee World exceeds all expectations and delivers Highest GRPs since launch

Zee World does it yet again. The channel has delivered highest GRPs of 150 this March. The channel which celebrated its 2nd anniversary in Africa in February this year, has shown consistent growth month on month in GRPs since it was launched 2 years ago.

In July 2016, the channel increased its fresh hours, which was a strategic move that saw the channel's GRPs reaching their all-time high of 143 in August 2016. Zee World has once again exceeded expectations and consistently ranks among the top 3 competitors.

Zee World has also managed to secure the 9th position in rankings, within the overall channel list in South Africa. The channel also came 2nd on Average Daily Reach among its competitors within the Pay General Entertainment Channels.

"We are pleased that the channel has exceeded all expectations and it's performing well against its competitors. Innovation is a key part of our strategy and we embrace it wholeheartedly. The results are speaking for themselves. We will be making more of these strategic moves in the future to keep the momentum and ensure continuous growth of the channel", said Harish Goyal, CEO, Zee TV South Africa.