Our Business
Zee has given birth to multitudinous benchmarks. With its programming, it has created revolution after revolution. In more ways than one it has paved the way for new age television to gain acceptance and following. Zee started with delivering hits like ‘Tara’, ‘Antakshari’, ‘Sa Re Ga Ma Pa’, ‘Hasratein’, ‘Amaanat’ and ‘India’s Most Wanted’. These soaps, serials and contests created cults in themselves aggregating audiences from all classes and regions. It was almost like a strong wave that took the country in its wake and unified it in so many ways.
From being India’s first satellite broadcast network, Zee has spread its wings to being an international media enterprise. Today, Zee owns and operates more than 20 channels that cater to different audiences and belong to different genres of entertainment. Zee is credited with being the prime mover in regional markets with regional programming. It started with the northern markets and has since extended its service to 4 other markets.
The Zee television group has been a profitable enterprise since its inception. In 2002, Zee acquired a majority stake in ETC Network, the market leader in music and Punjabi language programming.
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