Alternate Lifestyle

Zee Salaam, the Urdu infotainment channel dedicated to the Urdu language and Muslim culture was launched by Zee Network, in the month of February 2010.
Urdu is India's very own language that has a long and deep legacy in the Country. It is a language that has superfine etiquettes and has influenced the Indian entertainment industry in a very large way. The language is culturally very rich and has contributed in many ways to the mainline Indian literary and musical segments.
In an endeavour to truly epitomize mass communication, ZEE has subsequently launched several regional language channels. Its impressive channel bouquet strives to epitomize India and all her diversities. ZEE has dedicated general entertainment and news channels in Marathi, Bengali, Punjabi, Telugu, Kannada and Tamil among other languages. To strengthen its channel bouquet ZEE landed a channel around the Urdu language that truly cover all aspects of Indian television entertainment Industry.
The content offering of Zee Salaam is a quality line up of programmes, which provides education, lifestyle, family entertainment, travel shows, historical documentaries, sufi wisdom, kids programmes, maghrib & isha prayers, community updates, legal talks, legacies of Islam and more. It is a broad mix of Islam, Urdu serials, musicals, developmental content showcasing issues and solutions pertaining to career, education, women, children and generic social issues, talk shows on such subjects by noted Indian muslims and experts.