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At the turn of the millennium, Zee Network turned it the other way! With the launch of a chic, stylish English General Entertainment Channel, it looked to have the young urban Indian segment on board. Over the last 9 years, it has succeeded in doing just that and has generated unprecedented viewer faith. Today Zee Cafe is one of the more widely viewed English channels in India.
Zee Cafe's direction has been much focussed from the word go. It always promised to satiate the hip, young, cool college-goers' palate with the best international content that he or she only read about in the papers on got to know about online. Having completed the loop of now beaming these shows into their lives, Zee Cafe generated a huge young fan base. The most popular shows on the channel were 'Friends', 'Gossip Girl'. 'Sex and The City', 'The Tonight Show with Jay Leno', 'The Big Bang Theory', 'Survivor' and the only Indian show capturing all the exciting party action, 'After Hrs'.
Zee Cafe struck a chord with beaming content that was international and yet appealed to the common young Indian viewer. Ranging from the most popular sitcoms to reality television, from live mega-concerts to stand-up comedy acts; these constituted of aspirational TV content and Zee had delivered just that. The latest shows on American television were now on Indian television too. Zee Cafe went one step further in 'viewer care'. To maintain the situational relevance of happenings around the world of entertainment, it started telecasting 'E! News' and 'The Tonight Show with Jay Leno' within a mere 12 hours of its US telecast.
Zee Cafe's music based shows 'The Gig' and 'Full On' were creating ripples in themselves when the channel topped it up with acquiring the blockbuster series, 'Planet Rock Profiles' that showcased the life and times of the biggest rock stars and pop icons of all time. Aligning itself with the most happening international events, Zee Cafe's annual calendar boasts of mega events like the World Music Awards, The Emmys and leading fashion parades from across the globe. It has also in the recent past bagged exclusive telecast rights to events like 'Miss World 2008' and 'The Women World Awards 2009'. Still waiting to tantalise the viewers are the Victoria's Secret promotions that will be aired shortly.
As is the case every year, the year 2008 too has witnessed several Zee Cafe shows being picked up for nomination across various categories at the Emmys. 2008 has registered a whopping 4 shows viz. 'Survivor', 'Battlestar Galactica', 'Pushing Daisies', and 'Terminator: The Sarah Connor Chronicles' for nominations. An AOL poll conducted early in the year revealed that the top 4 shows on American television comprises of the primetime menu on Zee Cafe.
Having ensconced its identity firmly in the minds of viewers, Zee Cafe is now looking to leverage this goodwill into taking an initiative towards a greener earth. Its movement called the 'Green Turn' has received enthusiastic support and encouragement from viewers and advertising partners alike and shall reach newer heights of consequence in the years to come.
Year 2009 saw zee cafe reaching another milestone of climbing up the rating chart & for the first time Zee Cafe has the latest seasons of the American top shows like Gray Anatomy,Brothers & Sisters, Amercian Funniest Videos directly coming on to Zee Cafe which adds a great value to all our viewers across the country.