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Zee Trendz was the first channel in India to go completely ad free. A premium international music and lifestyle channel, it reaches over 16m households. The viewer of this channel can enjoy hours of luxury viewing without any ad disturbances.
Targeted at the hip, contemporary and style-conscious viewer, Zee Trendz provides in-depth style analysis, news and directions on the latest in fashion trends and 'must have' accessories from around the world. It showcases international music like never before on Indian television with a comprehensive round-up of chartbusters on the hour, every hour. Every international fashion week from New York to Milan to Paris to London finds its way to 16m Indian households through Zee Trendz before anywhere else on Indian television.
With a strong focus on music, Trendz has introduced a programming concept that interludes a 30 minute English music band in every hour of programming.
The menu on offer comprises of retro music on 'Re-play', hip-hop and rap on 'Blingz', 'Babelicious' music divas getting naughty, the hottest videos a-la many a Pussycat Dolls dos on 'Sizzle' and some ubercool videos on 'Style Q'.
With some sensational programming, Zee Trendz is fast gathering the acclaim of owning the most varied repertoire of international music on Indian television.