ZEE is the largest producer and aggregator of Hindi programming in the world. With 100,000 hours of original programming in the library, ZEE is one of the most popular entertainment brands in India. It was ranked as the ninth most popular brand within a decade of its launch, the largest MSO in India with an estimated reach of 6.5 million households, one of the largest Indian multiple distribution platforms with an estimated reach of over 650 mllion viewers in over 168 countries globally including USA, Canada, Europe, Africa, the Middle East, South East Asia, Australia & New Zealand and the only media company which is part of the BSE-30 Index (Sensex).