ZEE Entertainment

Hindi GEC

OUR BUSINESS

Over the last twenty years, ZEE has built a legacy of entertainment and emerged as the strongest brand on television only by closely listening to its viewers. ZEE's insighting mechanism, which cuts across the length and breadth of the country, strongly indicates that audiences today are craving for some of their all-time favourite shows from ZEE’s library. ZEE is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.

Launched in September 2013 with a brand positioning of 'Dil Choo Jaye', ZEE's first Free-To-Air (FTA) Hindi GEC, 'Zee Anmol' brought back popular dramas into their lives. With television viewing universe expanding by leaps and bounds over the last few years, the channel’s content is being consumed for the first-time by a vast majority of viewers across smaller towns where C & S penetration is still picking up. Zee Anmol’s shows reaches out to countless fresh viewers across every television household in India and its consistent leadership in the FTA genre expands the reach of the ZEE network.