Hindi GEC

Zee TV is the flag-bearer of the Zee Network. It was launched in October 1992. From then on, it has gained considerable momentum in reaching more than 167 countries and more than 500 million viewers globally. Its global footprint stands testimony to the fact that Zee TV has been welcomed into homes and cherished ever since its launch because of the wide variety of programming that has always served audiences across segments.

Zee has always offered a bouquet of genres for viewers of all ages and classes. From primetime comedy to drama, from premier Hindi movies to mini-series and telefilms, from children's programmes to mythology to musical extravaganzas, they're all in there.

Zee has always been considered to be a path-breaking innovator with regards to its programming. Some category based innovations that have done very well include programmes like 'Sa Re Ga Ma Pa', 'Saat Phere', 'Dulhann', 'Kasamh Se' and 'Maayka'. These shows have set benchmarks worth admiring in the broadcasting segment. Zee's platter of mythological shows has been a huge hit with audiences. They have gripped viewers educating and entertaining them at the same time. 'Ravan', 'Naagin' and 'Aladdin' have been very well-received and enjoyed. The mission statement of the channel that spells out the need and importance of building relationships every moment has guided the launch of successful shows like 'Dance India Dance', 'Chhoti Bahu', 'Agle Janam Mohe Bitiya Hi Kijo', 'Pavitra Rishta', 'Shree' and 'Aap Ki Antara'. With 'Har Pal Banaye Ek Naya Rishta' being the motto of the channel, programming quality and development keeping in mind the viewers' emotional inclinations, are key aspects of Zee's success.

The widespread popularity of Zee has come from the cognizance that development of programming is very well researched and calculated to suit Indian culture, beliefs and the general ethos of the average Indian viewer. Zee has spread its reach to the UK, the USA, Africa and a horde of other countries owing to the world wanting to have a dekko at this insightful effort at creativity.

www.zeetv.com