International Business

43 countries, millions of viewers and an unflinching sense of loyalty and belonging; welcome to the hub of the Zee Network in APAC. The hallmark of the region is how people from these areas echo the cultural ethos of India and Indians.

Zee TV Asia Pacific’s extravagance is highlighted by annual events like the Zee Carnival in Singapore and Zee Nites in Hong Kong and Thailand. These events are highly sought after in the region and generate mass excitement. These events were given a rousing opening with the Zee Nite in Singapore in 2006. Since then, each event has been a spectacle to behold and nothing short of visual delights in themselves. They have been graced by the glamorous presence of many a Bollywood celebrity and TV stars in the region.

Because the consumer base in this region is so widespread and so precious, Zee Asia Pacific has an interactive website (www.zeetelevisionasia.com) that offers a forum for viewers to comment on what they like and what they don’t. They can suggest based on their needs, they can participate in discussions; they can get latest programming updates and can also participate in contests. The website has a separate page dedicated to the details of Zee’s presence in Malaysia. The channel has achieved successful migration of all Asia Pacific markets to Zee TV SEA (South East Asia) feed with one programme schedule, catering to the entire region.

Zee is a sound player in Malaysia. It has over 90,000 hours of programming and a large number of movie titles on offer in the region. Since its launch in 2006, it has amassed a following of millions of viewers and offers only the best in films and general entertainment. The viewing has been made convenient for locals by accompanying programmes with subtitles in Bahasa Maleyu.

Zee TV in Asia is fast climbing the stairs of newer success in the region. It looks set to conquer unseen skies of the media and entertainment world in this region. The Zee Network is the largest distributed Indian network in the Asia Pacific market catering to South Asian audiences.