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South Asians in Europe consider receiving Zee Network on their TV sets as a gift. Since the launch of the Zee Network in 1995 in the UK, Zee has remained committed to delivering programming that suits the cultural temperament of diaspora residing in these faraway lands. And it has received a heart-warming response.
Zee TV is the leading Asian general entertainment channel in the world and its repute has taken it to a substantial stature in Europe's broadcasting circles as well. It provides the best of dramas and soaps, reality and talent shows, the best of Cricket and sports action as also lifestyle, news and current affairs shows. Programming of this sort is holistic in the sense; it encapsulates the information and cultural needs of Indians staying abroad as well as makes for entertaining viewing.
Zee has a library of movies which can boast of the best in the industry today. The genres of these movies may range from latest Bollywood blockbusters to timeless classics from yore. It truly has something for everyone. Zee Cinema UK also offers cricket content for its premium viewers.
The Punjabi population across the continent is substantial and hence Zee Network felt the compelling need to have something dedicated just to this audience. A variety of colours and masti is depicted through dramas and musical bonanzas. For the more spiritually inclined, there is also a live telecast of Gurbani from prominent and historical Gurdwara's in India for the viewers in the UK.
Zing owns the distinction of being UK's first all-Asian 24 hour music channel. It's just the right fit for young Brit-Asians that enjoy the fusion genre with a splash of Punjabi with the regular rock and hip-hop. There's also Asian pop and Bhangra specifically that has created a sensation in UK. It is credited with being the first Asian music channel to subscribe to the mainstream TV ratings agency – BARB. Zing reaches more than a few million homes in the UK through Sky and Freesat. Its meteoric success is owing to the local needs that it has caught the nerve of and is catering to.
The newest addition to the Zee pack, with programmes catering to a male audience including yearlong cricket, news, current affairs and business shows. Zee Café also brings Bangladeshi and Marathi viewers into the Zee family with top-rated Bengali and Marathi shows (with English subtitles).
Zee has always tried its hand at something new, thus opening up new avenues for itself. One of its latest ventures was to launch Zee Russia – a Russian version of Zee TV, packaged for the local Russian audience. It has successfully tied up with over 40 cable operators and 1 key DTH operator and reaches a very large number of households in the CIS and Baltic regions.
As with the electronic media, Zee provides a holistic round-up of all genres of Bollywood entertainment, finance, property, leisure, travel and politics through this magazine that is made available on a quarterly basis to all Zee UK subscribers. The purpose of this magazine while printing information is also to emphasise and elaborate the influence and impact that the Orient has had on the rest of the world.
The Zee carnival is an absolute celebration. It is easily the biggest Asian on-ground event that juxtaposes the best of Bollywood and Zee for the rest of the world to look at in an absolutely awestruck manner. It harmonises the best of music, lifestyle, food, fashion, health and beauty for over 150 exhibitors and more than 30,000 visitors over 3 days from different corners of the world. The Zee carnival has the unique distinction of being the only Asian event on the UK Home Office Permit Free List.
www.zeetv.co.uk provides a fresh perspective into the body of work that Zee has established in Europe over the last 15 years. It has channel-wise information of its programming and has an in-built consumer interactivity mechanism by placing on offer a series of downloadable features and numerous exciting contests.
Today, Zee has defined the yardstick of success with a foray into foreign lands. Its position of dominance in Europe is owing to its high class programming. There is an entire book of unmitigated success to draw leaves out of for future players that wish to emulate Zee's achievement. Moreover, no other competing satellite channel has been able to serve the variety that Zee has over so many years. It has in the truest sense made Indians residing abroad feel at home.