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In the MENA, Pakistan and Turkey Region, Zee Entertainment has diversified channels entertaining all audiences. Our channels - Zee TV, Zee Cinema and &TV cater to the South Asian audiences and we have two channels for the Arabic audience - Zee Aflam and Zee Alwan.
Zee TV launched in the region in 1995 and caters to over 5 million South Asians in the region. Apart from airing popular dramas, movies and reality series, the channel produces content locally including drama series with storylines set in the Middle-East. Programs like Zee Connect, Parwaaz, Rangoli Gulf and Asia's Singing Superstar come from the stable of Zee TV Middle East and are very popular with the audience.
The preferred choice of South Asians for watching Hindi movies, Zee Cinema international beam airs movies with English and French sub-titles and entertains people across the Middle East, Africa and Asia Pacific region. With a movie library which is unmatched by any other network, the channel entertains viewers with on-air properties like "Lights, Camera, Action", "Triple Premiere", "A.B.C. (Amitabh Bachchan Collection) and "South Side Story".
The latest addition to the South Asian bouquet offered here in the Middle-East, &TV Middle East launched in March 2015 and is steadily creating its identity as the channel with differentiated content for the new age progressive South Asian. With internationally acclaimed reality formats and drama series with a distinctive storyline, this channel is the perfect entertainment medium for the progressive South Asian viewer.
The first Bollywood channel in the region targeted at the Arabic audience with movies aired with either Arabic subtitles or dubbed in Arabic. Launched in 2008, the channel grew in popularity among the Arabs and is among the top 3 movie channels in the region. Zee Aflam has grown the popularity of Bollywood in this region. Apart from movies, the channel also airs Bollywood shows packaged and made with the Arabic viewer's interest in mind.
Zee Alwan has been entertaining the Arab audience with exclusive Indian series dubbed in Arabic since 2012. The channel is among the top 7 Pan Arab Channels in the Kingdom of Saudi Arabia, United Arab Emirates and Egypt. Zee Alwan airs 9 hours of original content daily and has a weekend grid which is strategically scheduled with various entertainment shows. During Ramadan, Zee Alwan airs a mix of Arabic and Indian Drama Series.
Both our Arabic channels Zee Aflam and Zee Alwan are Free To Air and are available on both Arabsat and Nilesat reaching out to 60 million+ households in the MENA region.