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Zee sashayed into the lives of Indo-Americans in July 1998 with so much colour and novelty and has since been at the top without a parallel. For over a decade, it has been a beacon in its market without even drawing as much as a mention of competition. Sustaining its position as market leader, ZEE TV Americas prides itself in such high brand equity and customer loyalty.
Since its launch, ZEE TV Americas has expanded into 14 Channels, offering a diverse abundance of quality entertainment that helped it gain a strong foothold with a wide spectrum of TV viewers. ZEE TV is currently available in all major platforms across the Americas from Canada to South America, catering to more than 2.5 million individuals.
ZEE TV Americas continues to be the first mover among South Asian Channels in the USA. Apart from being the first to launch on cable and the first to venture into locally produced content, in August 2012, ZEE TV became the first South Asian channel to launch in High Definition in the US. ZEE TV HD offers audiences a world class media experience that will enable India’s burgeoning entertainment industry to rapidly embrace global technology standards. It continues to make strides in top-quality entertainment and increased customer satisfaction.
As per Nielsen, ZEE TV USA holds 60%+ viewership in South Asian homes and has 4th highest time spent amongst all pay TV networks including mainstream.