Zee sashayed into the lives of Indo-Americans in July 1998 with so much colour and novelty and has since been at the top without a parallel. For over a decade, it has been a beacon in its market without even drawing as much as a mention of competition. It currently reaches a large number of viewers and is gradually catching onto more and more even as you read!
The US houses so many Indians across ethnic origins and cultures and
religions. Zee made it a point to gift everyone with something special.
After Zee TV’s successful debut, it gradually brought forth Zee Cinema,
Alpha Punjabi and Zee Sports all of which cater to different needs and
genres. The diverse abundance of this offering helped it gain a strong
foothold across a wide spectrum of TV viewers.
With Baseball gaining precedence in game and in publicity over Cricket, it was difficult for South Asians to catch a good glimpse of their favourite game for quite some time. Zee Sports broke the mould. Free cricket and he best of Bollywood was a combination that made heads turn and kept them their way for good. In the USA, Zee TV is currently available on Dish Network, leading cable systems such as Comcast, Time Warner, Cablevision, Cox and Charter alongside a few more. Its IPTV platforms are AT&T and Verizon.
Zee TV USA also scripted history by making an attempt to steep further into the cultural vein of the Indians staying in the US. It localised one of its flagship shows ‘Sa Re Ga Ma Pa’ for the Indo-Americans. It bagged the number one rating across all available parameters. The show gained immense popularity after it was launched in 2008. The Zee Carnival launched in 2008 was also a runaway hit as it was in other parts of the world.
1. Zee TV, the first South Asian Channel in US was launched in 1998
2. First to venture into localised production of content
3. First local edition of Antakshari launched in 1999
4. First to launch on cable
5. First ever edition of Americas only Sa Re Ga Ma Pa launched in 2008
6. First Zee Carnival launched in 2008