Almost a century old, Music has always been an integral part of the Indian culture. From classical to devotional music, popular bollywood music to remixes...India is the Mecca for music. ZEE's commitment to programming of the highest standards has helped us launched different product initiatives and enrich the entertainment genres. ZEE has strengthened its bouquet in music genre by launching ETC, ETC Channel Punjabi and Zing. Today our channels stand as market leaders in their respective genres of music continue creating an invigorating culture and touching lives of people through music.