Music

Zee Bangla, Zee Network's second regional channel, was launched on 15th September 1999 as Alpha Bangla. Alpha Bangla was the first Bangla Satellite channel. The core objective of the channel from its inception was to meet the entertainment needs across TGs.
The channel rightly captures quintessential Bangla sensibilities, with elements of aspiration and entertainment in its content mix delivering something for everyone.

Zee Bangla's programme mix cater to a wide spectrum of TGs - cookery show, family game show, comedy and family drama series, blockbuster Bengali movies, children's animation and mythological series.
Zee Bangla is the pioneer of reality shows and has presented Bangla entertainment scenario with concepts & formats like Dadagiri Unlimited - a unique quiz show with participants representing all the 19 districts of Bengal with Sourav Ganguly as the anchor for the first time ever on India Television.

 Other reality shows pioneered by Zee Bangla are dance reality show Dance Bangla Dance, standup comedy show Mirakkel, mother - child game show Star of Bengal and the Bengali version of Sa Re Ga Ma Pa.
The fictions presented by Zee Bangla have always been contemporary; reflecting Bengali ethos in tune with audience preferences. The popularity of Zee Bangla arises from its understanding of culture and beliefs which is depicted in the mega hit daily soaps like Ek Akasher Niche, Nayantara, Pratimba, Raat Bhor Brishti, Khela, Rajpath, Asambhav, Khona, Agnipariksha... the journey continues.

Various socio-religious days are celebrated with innovative properties like Zee Bangla Maha Pujo (Durga Pujo), Natuner Daak (Bengali New Year), Bishwa Bhora Gaan (World Music Day),Zee Bangla Carnivals across districts of Bengal to name a few . Zee Bangla is present in the lives of its viewers throughout the year - be it International Women's Day, Holi, Durga Pujo, Diwali or Violence against Women through heart catching messages...Jibon Maane Zee Bangla (Zee Bangla is reflection of life)

Zee Bangla's new channel packaging was launched on 2nd October, 2009. The channel's constant endeavor is to remain connected to viewers' lives.