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Zing has a very interesting lineage. It was launched way back in 1997 as Music Asia and was re-launched in 2000 as Zee Music. Its most successful form though has been its repackaged avatar called Zing. This transformation happened in April 2009 and has caught on since then because of its varied programming. It features humour, animation, spoofs and celeb lifestyle programmes in addition to music. Its best-seller is a morning show called 'Chillax Mornings'. The show airs some of the latest Bollywood music. The other shows that add 'zing' to the channel are 'Cornetto Anchor Hunt' and 'Zing Ne Bana Di Jodi' which is touted to be the boldest dating reality show on Indian TV.
Zing is a direct franchise of the Zee Entertainment Enterprises and is an India based satellite. It reaches audiences in Asia and Europe. It is promoted by the Essel Group. The achievement of the channel lies in the fact that it has consistently been in the top 5 in a category which has more than 21 dedicated channels.
Even in a niche segment, the programming prowess of the channel makes it a must-see for the masses. The programming objective is to get the balance right between showcasing music and anything else that attracts today's youth and Zing has consistently struck it right.
Zing for the Asia region is uplinked from NOIDA in India and uses Asiasat - 35.