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On an average, a woman spends at least 3 hours per day on cooking. The average time a woman viewer watches food shows is around half an hour everyday. Nowadays food is no longer restricted to the female audience only. The emerging food genre has broadened to wider demographics with youngsters and urban metrosexual men too, taking a keen interest in food. The content too has grown from "How to cook" shows to "Food as lifestyle" shows. Niche is the way forward for the Indian Television industry. With shows across the entire television space in lifestyle, GECs and on News channels, the time was ripe for the country’s first Food Channel.
In a nation of gourmets, food is an excellent content. Moreover, the culinary experience can be an art, an adventure, a profession, a hobby… the love for food can have innumerable manifestations. And all these make up a perfect 'recipe' for some very entertaining broadcast content. Food is the new entertainment and "Zee KhanaKhazana" is the new destination for entertainment.
Zee Khana Khazana- India’s premium 24- hour food channel has a lineup of inspiring, entertaining and informational shows that introduces you to a world of cooking and eating. With a whole new lineup of Chefs and new shows like – Bacha Party - a show catering to both healthy and delicious food for kids, Snack Attack a show that uses everyday ingredients and gives it a snacky twist to World of Food- a show that updates you on all the happenings in the business of food, our channel has it all!
The website www.zeekhanakhazana.com, brings in its refreshed digital avatar of its 24-hour channel Zee Khana Khazana featuring a lineup of new shows, new Chefs and lip-smacking new recipes catering to the new age Indian exposed to the magic of global cuisine. The site also stays true to our Indian roots with a wide variety of Indian recipes from all time favourites to exciting twists to everyday food to make them more interesting. Zee Khana Khazana.com is a One-stop destination for more exciting topics like Tips and Tricks, Ingredients and a great section called Food Sawaal where anyone can ask questions that challenge them while cooking and our chefs get back to them within 24 hours.
Zee Khana Khazana the 24 hour channel is available on Dish TV, Videocon D2h and major cable networks like Hathway, DEN, GTPL, In Cable, Siticable, Digicable and many more."