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Zee Salaam started its journey as India's Only Islamic Infotainment Channel, launched by Zee Entertainment Enterprises Limited in February 2010. The channel brought about a revolution in September 2014, by promising its viewers a fresh whiff of change and 100% entertainment.
Continuing with its promise of bringing more innovation, more entertainment and more connect to one and all, Zee Salaam - the leading Urdu Entertainment channel – the ready reckoner for entertainment has done it and has done it with élan.
Zee Salaam through its content highlights the nuances, highpoints and positivity of the Urdu world through distinct set of show offering to its viewers. It delivers a variety of shows catering to various set of genres i.e. Fiction, Soft Entertainment, Infotainment, Musicals, & Feature Films.
The unique content mix of Zee Salaam includes programmes like Jashn-E-Sufi which brings the purest form of music i.e. Qawwali close to its viewers, Sadabahar Naghme which shows the evergreen songs of the Bollywood with unknown facts associated with them and watch shayyari of the Urdu language- the language of love, recited by the best poets in Jashn-E-Mushaira. The other leading programmes of Zee Salaam include Movie Mela, Salaam Aaj, Filmy Hera Pheri, Sunno Dil Se.