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On 15th July 2015, Zee Entertainment Enterprises Limited (ZEEL) announced an in principle decision to acquire 100% equity stake of Sarthak Entertainment Pvt. Ltd. Launched in 2010, Sarthak TV leads the Odia GEC pecking order and has been the consistent leader in Odisha since the first quarter of 2014. The channel has been successful in creating high quality content catering to the needs of local audience in the fiction & non-fiction category. It’s the market leader in Fiction and its shows singularly rate more than the competition channels at times.
Keeping the Odia flavour alive, Sarthak TV has designed all its shows. The colourful Sarthak platter serves Drama, Entertainment, Jatra, Movies, Cookery Shows, Reality Shows, Musical Shows, Devotional Content, etc. The channel is the leader in both the Urban & the Rural market. From malls to the pan-wala shops, Sarthak TV has found a resort in the Television and heart of all Odias. The crafted content and connect with the audience has just the perfect blend.
The Non-Fiction concepts have been created in accordance to the taste of an Odia viewer. Shows like Rajo Queen and Grihalaxmi have been designed in tune to the Odia festivals, tradition & culture. Sarthak TV also launched Sa Re Ga Ma Pa Lil Champs and Dance Odisha Dance, the flagship shows of ZEE which received an overwhelming response in terms of participation and BARC numbers. Other shows like Bhagya Badaliba Puni Thare, Singing Superstars, etc. have equally contributed to making Sarthak TV the No. 1 Channel of Odisha.