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Zee Bangla, Zee Network's second regional channel, was launched September 15, 1999 as Alpha Banglathe first Bangla satellite channel. Since its humble beginning, Zee Bangla has achieved unmatched popularity by bringing the culture of Bengal to the world. Audiences responded to Zee Bangla's programmes instantly, and the channel carved a niche for itself in their hearts and minds everywhere.
By capturing quintessential Bengali sensibilities with elements of aspiration and entertainment in its content mix, the channel delivers something for everyone. Dramas, cookery shows, stand up comedy and cinema - the platter is indeed rich and varied.
The channel has created history with chart-topping programmes such as Mirakkel: Akkel Challenger, which has brought many a comic talent from the hinterlands to the fore; Dadagiri Unlimited, which is hosted by former Indian skipper Sourav Ganguly, is a clutter-breaking game show where presence of mind and intelligence are the key ingredients for success; Saregamapa Li'l Champs, which gives a platform for young talented singers to display their vocal skills and Didi No. 1, hosted by Rachana Banerjee, in which women engage in fun and games to win gifts and prizes. Programmes like Dance Bangla Dance, hosted by superstar Mithun Chakraborty and Banglar Sera Paribar, which brought Tollywood megastar Prosenjit Chatterjee for the first time as a TV programme anchor have also garnered immense popularity.
Zee Bangla has also made its way into the Bengali households with its superlative television serials such as Rashi, which tells the story of a girl who fights for the rights of others in spite of social constraints; Kachhe Aye Shoi, which revolves around the struggles of an orphaned girl in the ruthless coal-mining belt; Sati, a tale of rebirth and love clashing with the evil intents of a patriarchal society and Boyei Gelo, a romantic comedy on two rivalling neighbours.
Various social and religious festivals are celebrated with innovative properties such as Zee Bangla Maha Pujo during the Pujas, Natuner Daak on the Bengali New Year, Bishwa Bhora Gaan on The World Music Day and Zee Bangla Carnivals across districts of Bengal.
Zee Bangla continues to connect with its audience both on air and on ground by introducing new formats and innovative concepts. The ability to maintain high standards, while staying true to audience preferences has made Zee Bangla an immensely trusted brand and the most preferred Entertainment Channel in Bengal.
The channel has, over the years, become so intrinsically integrated with the life of Bengal, that for Bengalis, Jibon (life) now truly means Zee Bangla.