Zee Bangla, Zee Network's second regional channel, was launched on 15th September 1999 as Alpha Bangla. Alpha Bangla was the first Bangla Satellite channel. From its humble beginnings to its unmatched popularity, Zee Bangla has moved forward with a singular focus in mind…bringing Bengali culture to the world. The response to Zee Bangla programs was felt almost instantly, becoming the most popular household name and carving a niche in the hearts and minds of Bengali audiences everywhere.
The channel rightly captures quintessential Bangla sensibilities, with
elements of aspiration and entertainment in its content mix delivering
something for everyone. Each Zee Bangla program is crafted to suit the
varied taste of its hungry audience. From dramas to cookery shows to
stand up comedy and cinema. Zee Bangla has everything Bengalis stand for
and delivered the best results every time.
Zee Bangla reality shows like Dance Bangla Dance, Sa Re Ga Ma Pa, Mirakkel, are greatly viewed. With the help of the Zee Bangla platform many a star has been born. Others have gone back with the satisfaction of having made their district proud. The emotional ripple caused by the reality shows where a nobody becomes a somebody, is something audiences dream of and instantly relate to and come back for more. Fun filed shows like Didi No 1 and Dadagiri Unlimited up the entertainment quotient with exciting prizes for the contestants, while the ever changing content of the shows keep the viewer guessing wanting more.
Zee Bangla is the pioneer of reality shows and has presented Bangla entertainment scenario with concepts & innovative formats like Dadagiri Unlimited - a unique quiz show with participants representing all the 19 districts of Bengal with Sourav Ganguly as the anchor for the first time ever on India Television and now for the first time ever a family based reality show – Banglar Sera Paribar with Prosenjit Chatterjee as an anchor for the first time on Bangla television yet again, only on Zee Bangla.
The fictions presented by Zee Bangla have always been contemporary; reflecting Bengali ethos in tune with audience preferences. The popularity of Zee Bangla arises from its understanding of culture and beliefs which is depicted in the mega hit daily soaps like Rashi, Keya Patar Nouko, Saath Pake Badha, Raat Bhor Brishti, Khela, Rajpath, Asambhav, Khona, Agnipariksha, Suvarnalata, Khana... the journey continues.
Various socio-religious days are celebrated with innovative properties like Zee Bangla Maha Pujo (Durga Pujo), Natuner Daak (Bengali New Year), Bishwa Bhora Gaan (World Music Day), Zee Bangla Carnivals across districts of Bengal to name a few .
Zee Bangla continues to connect with its consumers both on air and on ground by introducing newer formats and innovative concepts to establish a direct connect on ground. The ability to keep up the standards while staying true to audience preferences is what makes Zee Bangla the most trusted brand and the most preferred Entertainment Channel.
Zee Bangla and the Bengali lifestyle has bonded so perfectly together, that for Bengalis, life will forever be Jibon Mane Zee Bangla.