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With the positioning - 'Dil Pai Super Hit', Zee Cinemalu, a full time Telugu movie channel promises to entertain with movies that win the hearts of the audience. The channel library which is a well-blended mixture of all the movie genres, has a strength of over 500 movies which will be delivered through different packages offering aspirational, emotional, young, light hearted and blockbuster films which appeal to the target audience
Zee Cinemalu is the first South Indian Television channel to partner with international agencies to design the look and feel of the channel. Zee Cinemalu will come with properties which are first of its kind in the southern television industry like 7day 7 premier, WTP (world television premier), movie of the month and simulcast of mega events.
Zee Cinemalu is the only channel launching a bilingual website with content related to Tollywood news, gossip, Box Office Reviews and Zee Cinemalu related information all in one place which is the first of its kind.