In an era of multi-channel viewing, Zee Kannada's innovative concepts and all new approach, offers more value to viewers. The programmes have been conceived keeping in mind viewer feedback as well as the demography of the state. Thus capturing the needs, moods, sentiments and aspirations of Kannadigas. The channel’s strategy stands apart as a true testament to viewer participation.
The primetime content is a novel blend of fiction and non-fiction programmes, featuring renowned names from the Kannada entertainment industry, like Hamsalekha, Rajesh Krishnan, Malavika Avinash, Chaya Singh, Varsha and many others.

Change is constant at Zee Kannada and fresh ideas and energy are the life blood. With an outstanding team of executives and an excellent line-up of talent, the channel builds unique and successful partnerships with the goal of launching creative content. Zee Kannada strives to discover and showcase new creative talent and to push the boundaries, in its run to be the leading entertainment choice for the Kannada speaking populace.

Zee Kannada is a tribute to the spirit of Kannadigas.

www.zeekannadatv.com