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Launched in the year 2006, Zee Kannada has already marked its position in the competitive Kannada television industry. Despite of the lack of homogeneity in the viewership, this channel has carved a niche for itself by creating shows that showcase the lives of ordinary Kannadigas. The channel has been successful in introducing memorable characters the audiences could love or hate but at the end of the day identify with.
Zee Kannada’s Fiction shows touch upon prevalent issues in the society including the conflicts in joint families, sibling rivalry and re marriage. Zee Kannada has introduced several interesting forms of game shows which have been appreciated by the audience and the critics alike.
The channel has tried to reach to its audience personally through clubs created for them and by celebrating various festivals along with them and in their homes. These one of a kind reach activities have not only helped the channel to understand its audiences better but also have resulted in the creation of a perpetual bond between the channel and its viewers.
Armed with a new, powerful entertainment package for the audiences and a talented, energetic team working in the background the channel aspires to achieve the top position in the market in the near future.