ZEE Entertainment

Regional Entertainment

OUR BUSINESS

Zee Marathi was launched in 1999 as a Marathi GEC to cater to the culturally rich and diverse Maharashtrian audience. The channel has evolved over the years by giving strong value based content which goes beyond entertainment and lends to the progressive thinking of Maharashtra while preserving its roots and traditions.  The strong local essence makes it very different from regular Hindi Entertainment. The channel offers the right mix of entertainment, education, information and aspiration.


The channel offers a range of entertainment bringing in soaps and reality shows that were unseen before on any Marathi platform. The channel is viewed by more than 27 million people across Maharashtra via C & S. It is also a clear leader in the Marathi GEC space. It has also drawn the Hindi GEC audience from time to time with its immense popularity and compelling programming.


Not only have the shows touched the hearts of the audience but also proved to be trend setters in their own rights. Shows like Abhalmaaya, Eka Lagnachi Doosri Ghoshta, Uncha Mazha Jhoka have carved a unique identity for the channel with their rich, progressive and novel themes. Our recent launches Kahe Diya Pardes, Khulta Kali Khulena & Ratris Khel Chale are a rage amongst the audiences of Maharashtra. Zee Marathi has always brought shows that have inspired & set trends in Marathi Entertainment. Each show has catered to a range of emotions; love, pride, honor, fulfilment, joy, tears of compassion.


The channel has been setting trends in the Marathi entertainment sector whether it is in concepts, scale, formats, creating original events or innovations. Our oldest show Home Minister has gone to more than 10000 homes across Maharashtra and touched lives extensively. Reality shows like Sa Re Ga Ma Pa, Eka Peksha Ek, Dance Maharashtra Dance and Fu Bai Fu and more recently Chala Hawa Yeu Dya have cut across various segments to be appreciated by a diverse mix of audience spanning across children, the youth and the adults alike.


We proudly host the biggest awards in the Marathi entertainment industry i.e. Zee Marathi Awards, Zee Chitra Gaurav Puraskar & Zee Natya Gaurav Puraskar. Zee Marathi Awards is an initiative to strengthen the relationship between the channel & its viewers and has helped sustain the popularity of our shows along with our artists. The event is high on glitz and grandeur and is packed with entertainment.  Zee Gaurav Puraskar - Chitra & Natya awards excellence in Marathi cinema & theatre in various categories.  They are the most highly recognized awards in Marathi entertainment industry and are attended by the who’s who of the industry. Zee Marathi launched the ‘Unch Mazha Zhoka Puraskar’ in the year 2013 as a platform to recognize the work of women across various fields and to bring out their outstanding stories that would enlighten and enrich people of Maharashtra.


The channel's by line ‘Mee Marathi Zee Marathi’ spells out the essence of the channel which is rooted in Marathi culture and life, and is a reflection of the Maharashtrian value system and aspirations. It communicates its legacy, strength and its connect with the people of Maharashtra. Zee Marathi has always believed in quality entertainment and has been giving differential content. Aggressively looking at spreading the Zee Marathi experience across the country, the channel is committed to growing the market and creating superlative content for its audiences.


www.zeemarathi.com