Zee Marathi was launched in 1999 as the Marathi GEC to cater to the erudite Marathi audience. Being targeted to the highly passionate and culture driven Maharashtrians, Zee Marathi evolved over the years by bringing in soaps and reality shows that were unseen before on any Marathi platform. The channel is viewed by 17 million people across Maharashtra via C& S. It is also a clear leader in the Marathi GEC space.
Not only the shows touched the hearts of the audience but also proved to
be trend setters in their own rights. Shows like Vahinisaheb, Ya
Sukhano Ya became a part of the channel identity and a part of everyday
life for the viewers. Reality shows like Eka Peksha Ek, Sa Re Ga Ma Pa
and Hapta Band in the recent times have cut across various segments to
be appreciated by a diverse mix of audience spanning across children,
the youth and the adults alike. It has also drawn the Hindi GEC audience
from time to time with its immense popularity and compelling
The channel's byline "Mee Marathi Zee Marathi" spells out the essence of the channel. It communicates its positioning as one's young companion in every day life that gives the viewer a reason to smile and rejoice at all times in life.