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Zee Marathi was launched in 1999 as a Marathi GEC to cater to the culturally rich and diverse Maharashtrian audience. The channel has evolved over the years by giving strong value based content which goes beyond entertainment and lends to the progressive thinking of Maharashtra while preserving its roots and traditions. The strong local essence makes it very different from regular Hindi Entertainment. The channel offers the right mix of entertainment, education, information and aspiration.
The channel offers a range of entertainment bringing in soaps and reality shows that were unseen before on any Marathi platform. The channel is viewed by more than 19.25 million people across Maharashtra via C & S. It is also a clear leader in the Marathi GEC space. It has also drawn the Hindi GEC audience from time to time with its immense popularity and compelling programming.
Not only have the shows touched the hearts of the audience but also proved to be trend setters in their own rights. Shows like Kunku, Eka Lagnachi Doosri Ghoshta, Uncha Mazha Jhoka have carved a unique identity for the channel with their rich, progressive and novel themes. Our recent launches Tu Tithe Mee, Radha Hee Bawree, Honaar Sunn Mee Hya Gharachi are a rage amongst the audiences of Maharashtra. Zee Marathi has always launched shows that have inspired & set trends in Marathi Entertainment. Each show has catered to range of emotions; love, pride, honour, fulfilment, joy, tears of compassion.
The channel has been setting trends in the Marathi entertainment sector whether it is in concepts, in scale, in formats, in creating original events or innovations. Our oldest show Home Minister as has gone to more than 10000 homes across Maharashtra and now is entering in its 10th successful year. Reality shows like SaReGaMaPa, Eka Peksha Ek, Dance Maharashtra Dance and Hapta Band in the recent times have cut across various segments to be appreciated by a diverse mix of audience spanning across children, the youth and the adults alike.
We proudly host the biggest awards in the Marathi entertainment industry i.e. Zee Marathi Awards & Zee Gaurav Puraskar. Zee Marathi Awards is an initiative to strengthen the relationship between the channel & its viewers and has helped sustain the popularity of our shows along with our artists. The event is high on glitz and grandeur and is packed with entertainment. Zee Gaurav Puraskar, awards for excellence in Marathi theatre & cinema in various categories. It is most highly recognized awards in Marathi entertainment industry and is attended by the who’s who of the industry. We have launched the ‘Unch Mazha Zhoka Puraskar’ in the year 2013 as a platform to recognize the work of women across various fields and to bring out their outstanding stories that would enlighten and enrich the people of Maharashtra.
The channel's by line "Mee Marathi Zee Marathi" spells out the essence of the channel which is rooted in Marathi culture and life, and is a reflection of the Maharashtrian value system and aspirations. It communicates its legacy, strength and it’s connect with the people of Maharashtra. Zee Marathi has always believed in quality entertainment and has been giving diffrential content. Aggressively looking at spreading the Zee Marathi experience across the country, the channel is committed to growing the market and creating superlative content for its audiences.