ZEE Entertainment

Regional Entertainment

OUR BUSINESS

Zee Talkies was launched on 25th August, 2007 with the sole objective of creating meaningful cinema and taking it to every corner of the Maharashtra. It is the first ever 24 hour Marathi Movie Channel and the first of its kind to not just broadcast quality cinema but also provide financial assistance to film makers who want to do their bit for the Marathi film industry. In the last nine years Zee Talkies has presented a diverse repertoire of films. It gave us critically acclaimed films like ‘Natsamrat’, ‘Katyaar Kaljat Ghusli’, ‘Killa’, ‘Dr. Prakash Baba Amte’ and ‘Lai Bhari’.  It also gave us wholesome entertainers like ‘Fandry’, ‘Timepass’, ‘Timepass2’, ‘Deool Bandh’ ‘Urfi’,. Zee Talkies has always strived to bridge the gap between the past and the future. As a welcoming  gesture to today’s youth it has popularized films like ‘Balak Palak’, ‘Saade Maade Teen’, ‘De Dhakka’,  ‘Check Mate’, ‘Zhakas’  and as a tribute to the glorious past it has also aired films produced by the yester year studios like ‘Jayprabha’, ‘Prabhat’ and ‘Rajkamal’ - the Talkies way of reliving the black and white nostalgia. Zee Talkies did not only telecast quality films but also produced its own films like ‘Madhu ithe ani Chandra Tithe’ as a small but significant contribution to the industry.


The Marathi film industry canvas has expanded in the last nine years. The films are getting diverse, the audience is ever evolving. Keeping in line with the changing needs of the audience and the film environment, Zee Talkies is changing too.


Zee Talkies promises to enrich the film viewing experience of its audiences, as it enters its tenth year. A host of films and film related programs are lined up.


‘Maharashtra cha Favorite Kon’ a star studded event which gives viewers a platform to choose ‘their very own favorite star’. Stars are voted for based on their popularity. The winner is clearly the one who rules the hearts and minds of people. The most important distinction of this awards show as compared to others is the fact that winners are voted by viewers. The award which has carved a niche in viewers as well as Marathi film industry’s heart in last 5 years with the highest ever rating.


Following Maharashtra Favorite Kon, Zee Talkies launched ‘Zee Talkies Comedy Awards’ in 2014. The first ever comedy awards of the Marathi industry. Pioneering to honor the comedy genre right from Comedy Movies to Comedy Theatre and Stand-up Comedy by way of an awards event. The first year of the event itself was a benchmark in the comedy genre performances.


Zee Talkies always showcases films of the prominent stars like Sachin Pilgaonkar, Ashok Saraf to today’s superstars Bharat Jadhav, Makarand Anaspure, Siddharth Jadhav, Swapnil Joshi and others. Zee Talkies always brings the stars to viewer’s doorstep, not just through their films but also through their experiences while shooting for it, some anecdotes, and some special memories; all with an intention of enriching the viewing experience.


With the ever changing industry, Zee Talkies stands strong in delivering quality content and viewing experience. This is the reason why Zee Talkies is loved by its audience and is viewed by 27 million people across Maharashtra on a weekly average basis.


Zee Talkies has always taken pride in its collection of films. It now has over 650 films in its library.
The effort has always been to strengthen the bond that Talkies shares with its audiences. The journey began with ‘us’ but now it is about ‘you’... from ‘Maharashtracha Mahacinema’ to ‘Aapla Talkies Zee Talkies’, has been a splendid experience.  This journey and the bond will always get stronger with good content from time to time.


www.zeetalkies.tv