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Zee Talkies was launched on 25th August, 2007 with the sole objective of creating meaningful cinema and taking it to every corner of the Maharashtra. . It is the first ever 24 hour Marathi Movie Channel and the first of its kind to not just broadcastquality cinema but also provide financial assistance to film makers who want to do their bit for the Marathi film industry. In the last six years Zee Talkies has presented a diverse repertoire of films. It gave us critically acclaimed films like ‘Shwas’, ‘Natarang’, ‘Me Shivaji Raje Bhosle Boltoy’, ‘Harishandrachi Factory’, ‘Kaksparsh’, ‘Anumati’. It also gave us wholesome entertainers like ‘Navari Mile Navryala’, ‘Jatra’, ‘Aga Bai Arechcha’, ‘Navara Majha Navsacha’, ‘Sawarkhed Ek Gaon’, ‘Bindhast’, ‘Check Mate’, ‘De Dhakka’, ‘Gallit Gondhal Dillit Mujara’. Zee Talkies has always strived to bridge the gap between the past and the future. As a welcoming gesture to today’s youth it has popularized films like ‘Saade Maade Teen’, ‘De Dhakka’, ‘Check Mate’, ‘Zhakas’ and as a tribute to the glorious past it has also aired films produced by the yester year studios like ‘Jayprabha’, ‘Prabhat’ and ‘Rajkamal’ - the Talkies way of reliving the black and white nostalgia. Zee Talkies did not only telecast quality films but also produced its own films as a small but significant contribution to the industry.
The Marathi film industry canvas has expanded in the last six years. The films are getting diversethe audience is ever evolving. Keeping in line with the changing needs of the audience and the film environment, Zee Talkies is changing too.
Zee Talkies promises to enrich the film viewing experience of its audiences, as it enters its seventh year. A host of films and film related programmes are lined up. All these shows will aim to enhance the overall viewing experience.
ZEE Talkies always showcases films of the prominent stars like Sachin Pilgaonkar, Ashok Saraf to todays superstars Bharat Jadhav, Makarand Anaspure, Siddharth Jadhav, Swapnil Joshi and others. Zee Talkies always brings the stars to viewer’s doorstep, not just through their films but also through their experiences while shooting for it, some anecdotes, and some special memories; all with an intention of enriching the viewing experience.
This is the reason why Zee Talkies is loved by its audience and is viewed by 18.1 million people across Maharashtra on a weekly average basis.
Zee Talkies has always taken pride in its collection of films It now has over 650 films in its library..
The effort has always been to strengthen the bond that Talkies shares with its audiences. The journey began with ‘us’ but now it is about ‘you’... from ‘Maharashtracha Mahacinema’ to ‘Aapla Talkies Zee Talkies’, has been a splendid experience. This journey and the bond will always get stronger with good content from time to time.