ZEE Entertainment

Regional Entertainment


As the caption suggests 'SarikottaVelugu', a Telugu phrase that conveys the meaning 'New Light', Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, family stories to blockbuster movies and reality shows.

Zee Telugu was the first Southern Regional Channel from the ZEE bouquet. In just a few years of its inception, it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste, thereby, bringing radical changes in viewership patterns. Being a strong contender in Telugu GEC segment, ZEE is striving to consolidate its position. On an average, the channel is viewed by over 63 million patrons across India in a week.