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Ten Cricket - a dedicated 24-hours Cricket Channel, is the 3rd channel from Taj Television India Pvt. Ltd that commenced its transmission in August 2010. The dedicated cricket channel showcases a mix of live, non-live and feature programming.
The channel also broadcasts live, high quality, first class cricketing action from the top Test playing nations as well as customized content for the Indian audiences.
With the broadcast rights of five cricket boards - Sri Lanka, South Africa, Pakistan, West Indies & Zimbabwe, the channel brings in some of the best cricketing action from there. Going forward, the channel intends to further strengthen the content line up in cricket.