About Zee Bangla
	Zee Bangla, Zee's second regional Zee channel, was launched in September 1999. This channel seeks to identify and meet the needs of the Bengali community and is most responsive to their needs. The channel's programming mix comprises most popular daily soaps in the prime band, Bengal - focused events of real time big scales and an extensive movie library with the best selection of titles.
	Programs though mostly contemporary, reflect the Bengali ethos keeping audience preferences in mind. With a strong local essence and the right mix of aspiration, education, information and entertainment, the versatility of our programming mix ensures that there is something for everybody. Celebration of various socio-religious days, important in Bengali life, is ensured through the creation of innovative properties, such as festival and event specific fillers. Activity oriented programmes and events keep Zee Bangla always in the news and constantly in direct contact with the viewers.
	To bring more excitement to the channel , innovative programs have been introduced such as the blockbuster hit Zee Sa Re Ga Ma Pa the most popular brand of Zee TV, which with time has become the most wanted musical entertainment brand. It is the biggest platform for the talent recognition across the country. Famous Musicians, singers & celebrities from music industry form the panel of judges in this show.
	Mirakkel is another most popular creation of Zee Bangla that encourages new talents in the field of ‘Stand –Up Comedy.’ Bongo Jiboner Rongo’ – means the natural flow of humor in a Bong’s life. 'But in today’s world there is no leisure to enjoy such Royal Bengal mood. However the wit and the sense of humor of the Bengalis still remains the same. The main motto behind the concept of Mir-Akkel (Miracle) is to bring back the hidden moments of absolute fun in a Bengali’s life with the typical Bong style.
	Khela – a very popular plot driven daily with a different flavor , full of drama and excitement .This is not a ‘run of the mill’ story.
	Erao Shatru – A social drama where an honest cop faces resistance within a complex family and a corrupt society.
	Zee Bangla, Zee's second regional Zee channel, was launched in September 1999. This channel seeks to identify and meet the needs of the Bengali community and is most responsive to their needs. The channel's programming mix comprises most popular daily soaps in the prime band, Bengal - focused events of real time big scales and an extensive movie library with the best selection of titles.
	Zee Bangla - The Success Story
	Zee Bangla the only regional, which grew by maximum margin 2006-2007.
	It outperforms not only Bangla channels but also Star Plus in prime time across all TGs.
	The Prime Time Launches of Zee Bangla outperform Star Plus Launches.
	Zee Bangla is the only Bangla channel to have grown , while Star Plus and Sony has degrown by 23% and 37% respectively.
	Zee Bangla has displaced Kahani/Kyunki (Star Plus), Bornishikha / Megbalika (ETV Bangla) at 22 hrs with Sa Re Ga Ma and Mirrakkel .
	KBC was also not able to make a dent into Zee Bangla audiences.Whereas the leading competitor showed a declined trend post KBC.
	The average TVR of the top three programs of Zee Bangla has grown by 175%, while ETV Bangla and Star Plus has degrown.
	The Sa Re Ga Ma Pa Grand Finale of Zee Bangla is considered to be amongst the top three events of 2006-2007 from amongst all Bangla channels and even that of Mainline.
	From amongst the top performing events in regional space , the Sa Re Ga Ma Pa finals is only second to Sun TV.
	Sa Re Ga Ma Pa and Mirakkel are the two top programmes by far across Bangla Television Industry.
	Apart from these two prgrammes the soaps like "Khela", "Erao Shatru" and "Raat Bhor Brishti" are the leaders in their respective timeslots.
	Programmes like "Sona Bouthan", "Rani Kahini", "Kacher Manush", "Chorabali" successfully fulfill the need of Bengali viewers.